Omni channel retail compatibility key to retailers’ decisions on bricks and mortar

An interesting comment here from British Land’s Kelly Cleveland, head of strategy and investment, talking about BL’s continued investment in retail parks and why retailers prefer them. 

We have already seen that physical retail continues to have a place in modern society, as online retailers take the leap and invest in bricks and mortar, but it is interesting to hear how omni channel retail strategies are becoming increasingly interwoven with a physical retail strategy, instead of simply co-existing together. 

... retail parks have emerged as a preferred format, due to their compatibility with omni channel retail, their affordability and appeal to online resilient businesses...

https://reactnews.com/article/british-land-completes-125m-of-retail-park-deals/?utm_term=0_b0728480f9-0d3e57aae4-%5bLIST_EMAIL_ID%5d&mc_cid=0d3e57aae4
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